Dream project alert! Norwegian Cruise Lines emphasizes fine art throughout their ships and the PRIMA ship is filled with over $6.3 million invested in curated and commissioned artwork. The hull art by Italian graffiti artist Peeta, Spanish abstract painter Eduardo Arranz Bravo and famed ceramicist Fanella Elms are just a few of the notable artists. I was commissioned to create 5 unique digital mural designs that were duplicated and installed in 1,500 staterooms, 7 framed works on paper, 12 canvas pieces, 1 large multi media artwork and 3 large-scale digital murals for The Locale restaurant.
This project was not only a creative dream project but also allowed me to utilize my business skills gained working for marketing and advertising firms during my career. I spent many hours researching the cruise industry, asking questions about the NCL clientele and generally trying to uncover every nugget of information about the PRIMA goals. More than creating beautiful imagery, I wanted this work to be an extension of the NCL brand. When I partner with a client, I want to make sure every detail is organized, thought-out and delivered in a way that exceeds expectations. I would say this is my favorite project to date because I learned so much, have a deep appreciation for the brand, AND felt that did everything to the best of my ability.
I spent roughly one year working on this project and couldn’t be more proud. Built in Marghera, Italy by Fincantieri, Norwegian Prima is a design masterpiece with work by powerhouse architectural firms Piero Lissoni, Rockwell Group, SMC Design, Tillberg Design of Sweden, YSA DESIGN and Studio DADO. When I watched the design team’s video interview, their passion brought a tear to my eye. Wow! What a talented line-up!
To wrap up the amazing experience, NCL sent a crew to Atlanta, GA for a full day of filmed interviews to talk about my creative process. We had a whirlwind day filming with my work in a gallery located in Buckhead then to my studio and office. As an introvert, this was the most challenging part of the entire project. I’m proud of myself for taking on the challenge and delivering to make this team proud.
Future goals: To work with NCL on more artwork for cruise ships and to be invited on one of their spectacular inaugural voyages!
Learn more: www.norwegianprimaarttour.com
Fun Fact: Guests can tour the Norwegian Cruise Line PRIMA art collection using a special app.